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zdroj: McKainViewpoint.com
During my recent trip to Slovakia, I had the honor of being interviewed by the “Larry King,” so to speak, of that country. Her name is Andrea Vadkerti — and she’s a quite remarkable broadcast journalist and personality.
Looking back, I was trying to think of what made her so good at getting her subjects — the other speakers and authors at the global conference she was covering — to open up and engage with her in a spontaneous and enlightening manner.
Then, I realized what may be her secret: She is a fantastic listener.
It might be easy to assume the way you “control” an interview — whether for a broadcast, or with a prospective customer or employee — is to have your checklist of questions and proceed through your material.
Certainly, Andrea was highly prepared for every interview she did; however, she did not allow her preparation to restrict the flow. She LISTENED very intently to what her subject was saying — and followed up in a most engaging manner that elicited more information for her audience.
In other words, she was a terrific example that if you want to learn more…listen more!
If you want to know what your customers are thinking — ask them, then listen.
(Many of us will ask — and then, if customers have input for our improvement, we become defensive and try to rationalize why they shouldn’t feel the way they do. Instead…we should listen, and probe for more information.)
It sounds easy, but it is not.
If it was…then every journalist would be as remarkable as Andrea Vadkerti. And, you and I know that just is not the case.
It’s a great goal for the next week: Resolve to learn more…by listening more.
